Interior design and concept / completed 2013
Stockholm / for Johan i Hallen
Johan i Hallen’s new premises in the Slaughterhouse area are the in-place for meat enthusiasts in Stockholm. Reflex’s concept was inspired by Johan i Hallen’s marketplace origins in which face to face dealings were central. The initial requirement was to create a dynamic meeting place where both butchers, celebrity chefs and meat salesmen could meet to squeeze bits of meat and test new ways of preparing it. The tradition of craftsmanship is emphasised by the use of solid materials and a playful interior with details like meat hooks, butcher’s blocks and a chalkboard for the salesmen to gather round.